Guest Speakers: Nurun

Nadeem
Digital Strategist
- goes to clients and looks at what their business does
- tries to help them to come up with a better strategy for their products
- making sure its resonates with their customers
- brainstorming
- coming up with a better experience

Hilary
project coordinator
- TD and holtrenfrew account
- working with the creative and strategy team
- keeping their devices up to date

Dondy
associate creative director
- does almost everything
- works in the creative team

then..
- products were pushed to you
- shouting at people with ads
- traditional advertising
- website, banner ads

now...
- we listen now to what people want
- twitter, facebook are the tools
- gather information, make changes, and tailor to the consumer needs

future...
- we read minds
- we will know what consumers want before they even want it
- making sure they have consumers for their lifetime

we start by...asking the right questions
"what do you need and what do you want?"