Sheridan graduate in 2001
Associate Creative Director at Dashboard
- worked at EcentricArts as a designer after grad
- went to Henderson Bas as a senior designer after
- became an art director there
- manage the entire team (9 designers and 3 flash developers)
- elevated to an Associate Creative Director
- started to learn how to manage people, manage clients
- Moved to France (got 4 interviews and was hired in 3 weeks)
- worked at 5emegauche as Sr. art director
- company had about 30 people
- stayed for 6 months
- Came back to Canada and was offered a job at DraftFCB as senior art director
- Went on to Dashboard as Associated Creative Director
- Shared her final project - showcase flash skills and wicked design that can impress someone
Some of her advice when she first stepped into the industry
- after you grad you may start off as a junior designer and junior art director
- supporting the intermediate art director or a senior art director
the difference between traditional and digital design
website is a massive thing - lots of content, pages (you need a task force)
- biggest mistake is not completing all the design and letting the developer create the entire website
Dashboard is a digital engagement agency
- moving into traditional, animation, illustration - constantly changing
- this industry is ever changing - facebook, youtube
- about engaging people from offline to online
Dashboard's new website design
YOU (top 5 secrets to getting infront of an art director)
1. be prepared - have all your work ready to show
- make it easy for people to see your work
- 6 page pdf including resume
- link it to online portfolio
2. do something unusual
- don't be boring
- show your creativity
- make a video
3. follow up and don't write long e-mails
- CD are busy, don't be discouraged so send some gentle reminders
- if you stalk someone, you're not going to get a job
- if you're e-mail is too long, no one will read it
4. show diversity
- if you've done things other than design, show it
- makes you well-rounded, interesting, and creative
- starts a conversation in an interview
5. network
- be nice, work hard
- don't burn down bridges
- respect your work and work ethics
- go to events, take people out for coffee
- it's a small industry
trick: if a Creative Director won't get you in for an interview, ask him/her to do a "portfolio review"
THE FUTURE
- touch screens
- airports - cars with glass boxes around them
- iPhone
- mobile will be the future
- every client wants an app for the iPhone
- skinning youtube and facebook pages
- cloud computering
- PC
- mini note
- notebook
- remote desktop
- remote server
- database
- mobile
- Unity - a plugin to play cinema quality videos, 3D videos online
- typekit
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