Monday, January 24, 2011

Guest Speakers: Keith and Leslie from EcentricArts.

Last Friday, Keith and Leslie from EcentricArts came into our Career class to discuss a bit about the web design industry.

Keith is the Co-Founder of EcentricArts. He has been in the Interactive industry for over 20 years now.  Before starting EcentricArts, he got achieved his MBA at York University and worked for Digital Renaissance for a few years before his leave of absence. He went on a vacation to Italy with his family afterwards and then after he came back, he gathered two other friends and started EcentricArts.

Leslie is currently the Art Director at EcentricArts. Her main job there includes working with the creative directors and designer. She has a Degree in fine arts and took the Sheridan Web Design program years ago. After graduating, she started working at EcentricArts and has been there for over ten years now.

Ecentric Arts has been around for over 10 years now. They have around 25 employees. Their work mainly focuses in arts and culture.

Their latest project was the kidshelpphone.com. When creating this project, they went about both ends, for teens, kids and regular visitors. They originally tarted off designs with 2 or 3 moodboards, thinking about the elements, typography, image treatments, and illustration associations. For the functionality side, they worked on wireframing and the specifications. After getting the wireframes approved, then they move the chosen moodboard elements into the design and building the actual website. One of their main program to replace action script and flash was JQuery. They say that this process will help prevent them from going down the wrong path.

When hiring and looking at portfolios, EcentricArts look for:
  • Great personality in the person
  • A designed resume – first impression
  • Quality more than depth in their portfolios
  • The designer to pay great attention to the details in their work
  • Spell check is very important
  • Like to see range and diversity in their projects.
  • Being specific and focused with the position you are applying for.

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